With more and more businesses using Facebook to promote themselves and build a strong following online, sometimes, it’s hard to find something interesting to say.
Now, that you have a decent number of “Likes”, what you want to do is engage with these users in order to grow your brand.
Below are 6 tips on how to engage with your customers on Facebook page.
- Make your page interactive by asking questions in your posts. Stick to subjects that are relevant to your audience and your business. If you’re a cafe, might do a quick post on the record number of coffees someone’s had in a day. If you’re a beauty therapist, ask customers what their one must-have beauty product.
- Personal connections are powerful. Personalise status updates using “real ” humans… use names and other personalisation often. You might want to mention a long time customer of the business or even a new customer of yours!
- If you have reviews on WOMO or other sites, post them on your Facebook page for your other customers to see. Show how much you appreciate all the support you’re getting from customers online.
- Include other media – this might be a funny youtube clip to brighten up everyone’s Monday (Keep in mind, not everything you post needs to be about you or your business), or a picture of your staff having a bit of fun at work; or a picture of a customer’s with their new hairdo or product they’ve purchased.
- If you have any new services or products available, or a new menu, post it on Facebook and make a big deal about it! Give customers a reason to see you again.
- Everyone loves to read a great quote. We have a few customer service quotes that you can choose from here!
Facebook and other social media sites are a great tool for businesses to engage with customers and attract new customers. With Facebook, it’s recommended that businesses try posting at least 2 times a week so you stay “top-of-mind” and relevant to the people who like your page.
When it comes to social media and interacting with customers online, try not to over think the process, keep it simple and make it fun!
We all know customer reviews are a great way for businesses to build a good reputation for themselves online and attract new customers.
Many businesses ask us, “How do I get my customers to review me?”, and our simple answer is: “Just ask them..!”. To make this easier, we have a marketing program called the Happy Customers Program, which provides businesses with Review flyers to hand out to their customers and other online tools to help them build a strong bank of customer reviews.
The tools available on the Happy Customers Program has helped thousands of businesses build their customer reviews, but below are three unique, fun and proven ways to build a strong bank of reviews.
Use an iPad or laptop
If customers are with you and you have a good rapport with them, this can be a great strategy. For example, a hairdresser handed her regular clients an iPad and asked them to review the salon while they were getting their hair coloured or waiting to be served. We find that most customers are happy to leave feedback for a business they love, it’s just about finding the time to do so. This hairdresser went on to collect nearly 100 reviews over 2 years using this method!
But it doesn’t just work for hairdressers. We also spoke to an accountant who asked his client at the end of every meeting if they would leave him a review, and then turned his laptop around for them to do it then and there! He found that his clients were happy with him, but just couldn’t find the time to leave him a review when they got home so rather than wait and hope, he took the process into his own hands. So have an iPad or laptop in the store, salon or workshop – it’s a great way to collect feedback from customers then and there.
Enter customers names into a draw to win a prize
Entering customers name into a draw has worked wonders for many business focused on building a bank of customer reviews. We previously spoke to an accounting firm (a different from the example above) who made getting customer feedback a top priority and made it fun by telling their clients that if they left them a review (positive, negative or neutral), they’ll go into a draw to win a TV! We don’t expect many businesses to offer that kind of prize. Instead, we had a tradie use a similar strategy, but the prize was two movie tickets! The prize didn’t cost him much and he found that it gave many customers a bit a of nudge to leave him a review on WOMO. Make collecting feedback interesting not only for the business but also for the customers!
Get your staff on board and give them the recognition they deserve
Make sure all of your staff know how important reviews are to your business. A photo printing business found that after asking customers to review them, they had such a huge response that they printed out the best reviews and posted it around the office and shop front for staff and customers to see! Another cleaning service business started handing out Award Certificates to staff who had the most mentions in the reviews. The manager said that these awards had no cash or bonus element to it, but found that it was just a great way for staff to be proud of the work they are doing and also for their team to understand standard that the business rewards great customer service. When you recognise staff for doing a great job, they’ll feel like they’re actually part of the business and its values.
Building a strong bank of customer reviews is not as easy as sitting back and hoping that one of your loyal, regular customers will give a shout out the next time they’re with their friends. Unfortunately some business owners still feel a bit uncomfortable or apprehensive about asking customers to review them or to give them feedback. However, if you ask your customers and use just one of the proven tips above, you’ll be able to build a strong bank of customer reviews in no time, which will benefit your business well into the future.
For more information about the importance of customer reviews, read our article on 10 Reasons to Encourage Customer Reviews
In business, we deal with different types of customers every single day. Some customers we love, others we sigh with relief when we see them walking out the door. Everyone who has ever had a job knows there are certain types of customers who are incredibly difficult to deal with. Even the friendliest customer or the chattiest customer can be bad for business. Below are 5 types of customers businesses hate dealing with.
The Indecisive Customer
Meet the Indecisive Customer. They show interest in your product or service, but are not always as motivated to buy as they seem. They might have some concerns that have yet to be addressed or find that there’s too many choices and they have no idea where to begin. For this customer, they’re more comfortable avoiding decisions and are more cautious and move slower than other customers. In most cases, it’s hard for them to trust that your product or service will solve their problem. Your aim is to make the buying process easier for them. This customer needs to be led to a decision.
The Indecisive Customer needs tons of handholding, and they can consume plenty of your time if you let them. You will have to be the leader in this relationship, but if you can earn their trust, they can be very valuable. When handling an Indecisive Customer, talk them through their pattern of indecision and find out if there were similar decisions they made in the past that they now regret. Be compassionate and remind them what the lack of making a decision can cost them. Demonstrate your trustworthiness with credentials, examples of past work, or customer reviews.
The Tyre Kicker A.K.A The Time Waster
Don’t confuse the Tyre Kicker or the Time Waster with an Indecisive Customer. The Type Kickers are customers, who don’t say yes, or no, to your offer, but rather delay or drag on the sales process and waste valuable time. These customers ask a lot of questions about products or services, but then continue with some story or tangent. The difficulty is that many of these “customers” seem to be seriously interested in buying and most of the time you don’t realise they are just time-wasters until it’s too late.
Time is money and time spent with these individuals is like throwing money away. When deciding on whether they are a Tyre Kicker or an Indecisive Customer, be ready with solid probing questions that help you qualify if they’re going to be an actual buyer. This will help weed out the time-waster before you spend hours on follow-up and research.
Good probing questions, especially early in the sales process, can help uncover a Tyre Kicker. If they ask for the same information repeatedly, they may be a Tyre Kicker and you need to probe and find out the true story.
The Distracted Customer
This customer has a wandering mind, roving eyes and their smartphone in hand just waiting for the next Facebook or Twitter notification. The Distracted Customer has a lot of their mind and while they might be interested in a product or service, they have no real urgency to buy. When dealing with a Distracted Customer, it’s your job to get their attention. To grab such customers, speak to them about the various positive features of the products or service, so that they develop a sense of interest and urgency (remember, you’re competing for their attention with all kinds of interesting cat pictures!).
Your priority is to grab the Distracted Customer’s attention and engage them. Strike up a conversation with them, but make sure that you listen to what they actually want. If you can quickly grasp their needs, queries, aspirations and any concerns about what you offer, you can successfully service them – despite having only part of their attention. Your aim is to get them to focus on what you guys do. But don’t waste too much time on small talk because you need to close this one quickly before they’re distracted again.
We all know this guy. You meet them for the first time and immediately you know that they’ve done hours of research. This customer thinks they know what the problem is and what needs to be done to fix it. The Know-It-All has done research on you and your competitors, and spouts about all your strengths and weaknesses. The first 10 minutes of the conversation is basically the customer grilling you on specific points and asking you technical questions that might not even be relevant.
With blogs, customer forums and review sites, there has never been more information and knowledge out there for customers. The best (and really only way) to deal with a Know-It-All customer, is to be prepared. Rather than spending time answering questions, ask questions. The big problem with the Know-It-All customer is that they’re not very receptive to what you might have to say. In fact, often what they’re looking for is your respect – so give it to them! Compliment them on their knowledge and research. Tell them not many customers know as much as they do. And then use this rapport and ego to introduce new ideas to them and convince them about your product or service. Get ideas to go off in their head by asking questions that make them think about some of the other benefits of using your business. Your aim is to get them to believe they’re a really smart shopper and have made a wise decision by choosing your business.
This type of customer needs your help but for some reason, they’ve already decided that you probably can’t help them anyway. They’re pessimistic and impatient, but regardless, they have a problem and need someone to help them. Dealing with a Grumpy Cat can be hard because they might come with small dose of attitude and are therefore not very receptive to suggestions. When handling a Grump, the first thing to remember it to stay calm and listen. Listen to their concerns but also ask questions so that the they know that you are listening and are genuinely focused on solving their problem.
With a Grumpy Cat, make the decision process easy for them, by highlighting the benefits or the product or service. At the same time, give them plenty of time and space to express themselves, to say what they need to say. Don’t make them feel pressured into doing something – you’ll just upset them more!
Regardless of what type of customer you are dealing with, it’s important to note that even if they don’t end up buying, like the Tyre Kicker or the Grumpy Cat, you still need to provide them with a positive experience. If they walk out of the shop with their money in the pockets, the only thing they’ll leave with is the memory of their experience with you. Make sure they leave with a good impression of the business. If they don’t end up using you now, they might in the future.
Are there any other types of customers you find difficult to deal with?
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Daily deal sites and group buying sites have now passed on the point of being considered a marketing “fad”, with the Australian Daily deals industry expected to grow from $600 million in 2012 to $1 billion in 2015.
Despite the growth in group deals which can seem attractive for some struggling businesses, this marketing strategy is not necessarily right for every business and there are several factors that need to be considered.
Group Deal Sites take a Huge Cut of the Sales
Daily deals can be fantastic for businesses in the short-term because there’s no immediate expense and the revenue comes in upfront (or within a week or two). That being said, the trade-off is that a huge portion of the revenue gets eaten up in the commission the daily deals site takes. Groupon, for example, takes 30-50% of the discounted price!
Steep Discounts are a Requirement
The reason Daily deals sites are thriving is because customers of theirs are looking for a service at a crazy prices. Most daily deals sites insits that the service or product is offered at a heavily discounted rate, usually 50% off its original price.
So let’s do the math: if you’re a day spa and the deal you’re offering is 50% off a $90 massage, the customer pays $45 to get the. Then, the deal site could take $22.50 of this, leaving you with only $22.50 to provide for a massage which you’d normally charge $90.
Yes, you’ll experience a huge increase in sales, but will the buy-in be worth it?
Be Prepared for the Demand
There are plenty of horror stories of consumers buying up big on daily deal sites and businesses who struggle to meet demand, often leaving the customer with a very bitter taste in their mouth. Consider these questions:
- Will your team be able to handle any and all of the associated effects of having an increase in sales in a short amount of time?
- Will customers be happy with your product and service? What will be the impact on your reputation if customers are not happy?
- If you had an influx of phone calls from customers, will your customer service team be overwhelmed and would you still be able to provide high quality service?
If you go down the route of collective buying deals, you need to be sure you have the resources in place to respond to a higher volume of sales, all at once. If people are unsatisfied, you also have to realise you might run the risk of dealing with a large group of unhappy customers. And yes, they are your customers – just because you offered your services/products at a discounted rate, doesn’t mean they expect anything less than to be treated liked a valued customer.
Are these the Right Type of Customers?
According to a study conducted by Power Retail, 44% of daily deal buyers were already customers of the business offering the discount and only 29% of customers have either never of the business before seeing their offer or have never bought from them before. So businesses will be providing their service/product at a heavily discounted rate to customers who were already willing to pay the full amount for their business!
Also, a study in the US found that most Daily deals site users (85%) are regular Daily deal consumers. The premise of group buying sites is amazing, significantly discounted prices and therefore attract customers who are price shoppers and are just not loyal to the business. This of course means that they won’t be loyal to your business – because they keep using deals for their services.
When it comes to marketing online, small businesses need to consider the sustainability of setting up a Daily deals offer. If your business is really looking to build your brand, then focus on the aspects that make up your brand – is it quality service? exceptional customer service? knowledge and experience of the industry? Sales through collective buying sites can help with short-term revenue, but this comes at a cost. To build your brand, you want customers to talk about your exceptional customer service rather than the discounted service through a daily deals site.
Don’t you hate it when customers compare your business to others on the basis of price alone? It’s clear they’re not comparing apples for apples! But have you really thought about how customers CAN compare businesses? After all, they have to make a choice somehow. Other than price, we often don’t give them much to go by.
Customer reviews are an objective way for people to really see the difference between businesses. For instance, businesses like mechanics, real-estate agents, and car dealers all have a pretty bad reputation across the board. But there are a few on WOMO.com.au with fantastic reviews that are reaping the rewards of LOTS more customer enquiries. By using customer reviews, those businesses have convincingly demonstrated that they provide a quality offering and stellar service!
If price is the only way customers can compare you to other businesses, it’s a dangerous place to be because you’re either getting lots of low-value customers (which doesn’t usually end up being very profitable), or you’re missing out on a lot of customers that would actually value your business.
In fact, many people would probably rather pay a bit more to for better quality and/or service. Research has found that 86% of Australian consumers are willing to pay more for a better customer experience. In fact, they’re willing to pay an average of 8.5% more for a superior customer experience. (StollzNow Research, 2010).
Putting your business forward on the basis of quality or service is usually a much more profitable road to take, and if your business is already operating like this, it’s time to start really demonstrating that to everyone else! Customer reviews are the best way that we know to do that – what are your thoughts?